If Catawba County could take a look in the mirror, what would it see?
That's a question The Observer News Enterprise answers as it delivers Profile 2012, Diversified, in the weekend edition of The O-N-E. The annual publication that takes an in-depth look at life in Catawba County focuses this year on the differences and similarities that flourish within the county's governments, communities, schools and businesses.
"This year's Profile examines what makes our county so unique," said The O-N-E Publisher Michael Willard. "This special publication focuses on the many ways our county is diverse — from our population to government services and schools, as well as the great variety of businesses that exist here. By helping our readers understand the many ways this county is diverse, we hope we can help them gain a better understanding of why this is such a special place to live."
During the production of Profile 2012, The O-N-E's editorial staff learned a lot about the community it covers, said Editor Matthew Tessnear.
"Through in-depth research and conversations with various key members of the community, we gained a better understanding of what makes this county unique, who this county's residents really are and where Catawba County is headed into the future," Tessnear said. "We believe Diversified will deliver the same information to all of Catawba County's readers to help them better understand their neighbors and the community around them."
Profile 2012 draws heavily from Census 2010 data that quantifies many of the ways the county is so diverse, demographically, economically and socially, among other ways. The edition also looks at the way the population is growing and changing in Catawba County and its cities and towns.
The special publication includes four broadsheet sections — government, business, education and community. Each section includes in-depth stories and unique photographs that reveal the ways the county is distinct.
"We have also included a fifth section where OUTLOOK explores the booming senior population in the county," Willard said. "As 'Baby Boomers' retire, the population of aging adults is growing dramatically, and that is producing unique challenges and opportunities for our county's government agencies as well as its businesses.
"This trend is so important to our county and its future that it deserved a stand-alone section that focuses on how the county is serving this segment of our population," he continued.
Profile 2012 also spotlights Catawba County businesses, governments and organizations that are critical to the success of the region's schools, economy and The O-N-E itself.
"This special edition is produced thanks to more than 120 businesses that market themselves as part of the great things that are happening in Catawba County," Willard said. "These are the businesses that make our economy strong; they are the ones owned and operated by our people; and they are the ones where we choose to invest our hard-earned dollars."
Each year, The O-N-E produces a Profile edition the last weekend in March. The keepsake publication is delivered to subscribers' homes, and is available throughout the year at businesses, government centers and locations where the good things in Catawba County are promoted.