Even though Conover Station isn't open, its website is up and running for the community to see the ins and outs of the city's brainchild.
Conover Station, located on the old Broyhill site in the heart of Conover, has a website that was published live Tuesday. A representative from a marketing firm in Morganton presented the website to city council members during their scheduled monthly meeting.
"Conover had three goals for the Conover Station website," said Conover Planning Director Lance Hight. "The goals are to inform people of the project, publicize and update ongoing actions and market (the site) to prospective developers."
Council members, as well as city staff, agreed the new website — www.conoverstation.com  — fits all its expectations and is "clean and simple."
One important aspect of Conover Station's website is it will be accessible to users with Macs and PCs, as well as smart phones, such as a Blackberry or iPhone, and iPads.
The website includes a section for news releases and articles about Conover Station, a community page describing Conover's attractions and an opportunities page for features and videos about Conover Station, among other links.
The web developers also added software to the website for city officials to keep up with how many times the site is visited, how long visitors are on the site and what browsers were used to view the site, to name a few characteristics.
Conover Mayor Lee Moritz Jr. asked about the site's search efforts and popularity on the Internet.
A marketing firm representative said the site will move up in search ranks as more people visit the site, as well as how many other websites have a direct link to conoverstation.com. Conover's website, www.conovernc.gov , has a link on its homepage to conoverstation.com.
City Manager Donald Duncan Jr. said city employees plan to maintain the site as Conover Station develops, as well as after it opens.
In other technology news
Conover now offers a community toolbar on its website for interested viewers who do not follow the city on Facebook or Twitter.
If you go to the city's homepage, www.conovernc.gov , and click on the Community Toolbar button along the left side of the page, it will allow you to download the Internet toolbar. The toolbar, once downloaded, will appear at the top of your Internet browser.
Conover's Information Technology Director Chris Niver said the toolbar allows for users to get community alerts; news feeds from area media outlets; Conover's weather; a link to its Facebook, Twitter and YouTube accounts; as well as search for Internet sites on the toolbar.
"(The toolbar) is for people who don't communicate with us through social media," Niver said. "It's another way for us to reach out."