- Special Sections
The holiday shopping season is here, and The Observer News Enterprise is rewarding area residents who support their hometown businesses.
As part of The O-N-E's Hometown Christmas program, Catawba County's community newspaper announced the first two $100 winners in the annual shop-local promotion.
Elaine Sipe of Hickory won $100 in Hometown Dollars after she registered to win at Cruise-In Automotive. At the Adrian L. Shuford YMCA in Conover, William Clark completed a Hometown Christmas entry, and his name was drawn from among hundreds of entries. Weekly prize drawings are broadcast live Friday mornings during "The Wacky Wake-Up Crew" on WNNC 1230AM and WAIZ 630AM.
"We're excited to reward Elaine and William for investing in the local businesses that are the backbone of our economy," said O-N-E Publisher Michael Willard. "Now they have each won $100 in Hometown Dollars they can spend at all our great Hometown Christmas businesses."
The O-N-E's annual Hometown Christmas program encourages area residents to support their local economy by keeping holiday spending in the local community.
"I think we all want to support the friends and neighbors who operate the hometown businesses that invest in our community," Willard said. "Every dollar spent here in the Hickory Metro this holiday season will bounce around and around in the local economy, helping us all."
More than 70 businesses in the Hickory Metro are participating in The O-N-E's Hometown Christmas program, Willard said. When area residents visit these businesses, they can enter to win cash. To find participating businesses, look for the Hometown Christmas logo featured in advertisements throughout The O-N-E and Outlook.
"Look for the Hometown Christmas posters in storefronts â€” that's where area residents can find registration boxes," Willard said. "Visit and shop inside and you can be a winner."
After six weekly $100 drawings, on Dec. 16 The O-N-E will draw winners for grand prize shopping sprees worth more than $2,000.
"Keep your holiday spending at home, visit our local business and join our winners like William Clark and Elaine Sipe," Willard said.