The 'I word' quickly inserted itself in the diction of St. Stephens Elementary students on Friday.    

    What 'I word,' one might ask.  Is it intimidation? Or insult?

    No, for students at St. Stephens Elementary, the 'I word' on Friday was integrity.

    "(Integrity means) to keep your word," said Astraea Chester, a first-grader at the school.

    The hallways of St. Stephens Elementary School glowed with pink T-shirts, as the school celebrated No Bullies Day. The unifying concept of the shirts was taken from Nova Scotia seniors Travis Price and David Shepherd, who stood up to bullies' intimidations by telling all their friends to wear pink. The next day came and their bravery turned into a nationwide rally.

    "Only the tough guys where pink," said Scotty Hasty, a fifth-grade student at the school sporting a pink and white, horizontally striped T-shirt. "I think it looks good on me."

    Hasty's class recited and signed an Anti-bullying pledge this week, and Madison  Hollar compared the pledge to the Pledge of Allegiance.    

    "It's kind of like the Pledge of Allegiance in that it's really important," Hollar said.

    The pledge itself ended up teaching the students about respect for each other and apparently the pledge stuck, Hasty later reported. He said the pledge and the week's lessons prompted an apology between classmates earlier in the week, something the boys took it upon themselves to do.

    Sixth-graders Jasmin Barrera and Mayra Lemus designed posters to show their support for the No Bullies Day.    

    "To me, the pink is mean to send a message to stop bullying, because it's mean," Barrera said.

    And some of the first graders wrote messages on a gumball machine,describing what integrity means.

    "Don't blow a chance to show integrity," it read.